After years of discussing unhealthy buildings and lecturing on the dangers of sick building syndrome I found myself growing tired of the way I present the data. I reached out to a local theatre company to develop a mock trailer that would present the information for me. They ran with it and turned out quite a nice piece of work in my opinion.
Our background is in historic preservation. Fifteen years ago we re-invented and made commercially available products that hadn't been seen for century. With these products we found ourselves providing goods and services to many of the top preservation projects in the country. The Metropolitan Museum of Art, the New York Public Library, five state capitals, the White House, and Presidential homes across the country have been our clients. And in the field of historic preservation we found that in many ways traditional construction (mass walls, flexible mortars, permeable materials to allow the dissipation of moisture) could solve many of the problems we currently face in conventional construction.
So we went to the drawing board and started incorporating lime (which made many of this historic properties possible) in as many conventional applications as we could. First, we developed a mortar, then stuccoes. Our limewashes and coatings were already held in high regard as they are VOC free and do not dust like many other products. Then we developed a cement free masonry unit that would allow quick and easy construction of mass (or thick) walls and a permeable insulating grout that helped add to the thermal mass of the structure. All of this was to combat what we thought was one of the greatly overlooked problems in conventional design. Poor air quality.
But air quality, as important as it is, can sometimes get lost in delivery. I wanted to develop some way of communicating poor indoor air quality issues so that folks not only got it, but remembered. About a month ago, it hit me: a mock-movie trailer for a thriller movie. I am on the board of directors of a small theatre company that brings in actors from all over the country to our rural area to produce a summer theatre festival. After chatting with our Artistic Director, he told me he had some guys that would definitely be able to rise to the challenge. So with no budget whatsoever, these extremely talented guys at Endstation Theatre Company produced the following video which I hope will not only be of service to us at Virginia Lime Works, but to the sustainable community as a whole.
Watch the Syndrome here: http://www.youtube.com/watch?v=Wp4jyZToq1k we hope you enjoy it.














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