Are you confused as to how to go green? Do you think it matters? Begin by measuring environmental impact - eco-footprint, www.conservation.org/ecofootprint; and then, shift to ‘green’ life style choices.
New research conduct by the Martin Agency located in Richmond Virginia reveals ‘green matters’
• 8 of 10 consumers prefer a green product, service or information
• regardless of age, green matters
• consumers are willing to pay more (usually 5 to 10%); and,
• prefer to deal with a company that has an established ‘greening’ reputation.
Based on this research, the Martin Agency suggested central Virginia retailers devise a green certification program that ensures product or service quality assurance.
Still, until certification exists, what can you do to ensure that ‘green’ matters? Solicit help from expert consolidated efforts. For examples, from the building or land use perspective, check out advice provided by the James River Green Builders Council, http://www.jrgbc.org/cms/ or Virginia Green Industry Council, www.virginiagardening.com. Another option is for example a commercial effort such as Meladeuca, http://www.melaleuca.com/, a company specializing in wellness.
While moving from eco-weak to eco-chic, ‘green’ America's landscape, requires caution. It can be enabled through consolidated effort! What you doing to ensure 'green matters'?
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