Environmental & Sustainable Flooring

Is it Really Eco? Don't be Fooled!

Wood suppliers often make claims that their products come from "managed" or "sustainable" forests, but without independent certification, there is no way to really know. Increasingly, such claims are used as a marketing ploy to "greenwash" material that came from destructive forestry practices. That’s why it’s important to buy certified wood, BUT. . .

The fact that a wood product is "certified" does not mean that it comes from an ecologically-well managed forest. There are now various types of forest certification (see below), and most do not have meaningful environmental standards, enforcement mechanisms, or methods of tracking the wood through the supply chain to keep out illegally-logged material and prevent misrepresentation..

The only forest certification system that enjoys the support of environmental groups worldwide is that of the Forest Stewardship Council (FSC), which is independent, non-profit, and has a mechanism for tracking wood from the forest to the consumer. The U.S. Green Building Council only recognizes FSC certification as evidence of the sustainability of a wood product. If you want verification that the wood you are purchasing came from a truly well-managed forest, demand FSC-certified material, and demand proper documentation.

PLEASE NOTE: the fact that a company has FSC certification does not mean that what is being sold is FSC-certified. Many companies that have FSC "Chain of Custody" (COC) certification, which gives them the right to buy and sell FSC-certified wood, don't sell much FSC-certified wood at all. This is particularly the case in the wood flooring industry.

Most FSC-certified wood products have on-product FSC labels. If you are purchasing what you believe is FSC-certified wood but there are no FSC logos on the product packaging, it most likely is not certified, no matter what the rest of the information provided by the manufacturer or supplier might indicate. Some companies will even use the FSC logo on product samples, but ship uncertified material to fill your order. To verify the FSC-certified status of a wood product that does not bare the FSC logo, demand not only the supplier's COC certificate, but also an invoice or receipt detailing the FSC-certified status of each product on an individual line-item basis. If the invoice's line-item doesn't say "FSC-certified," the material is not certified.

Examples of questionable certification systems include:
SFI (Sustainable Forestry Initiative - Sustainable Flooring)

• Funded and dominated by the timber industry
• Weak environmental protections
• Allows conversion of natural forests (including old-growth) into tree farms
• No credible Chain of Custody to keep out illegal wood

CSA (Canadian Standards Association)
• Allows large-scale clearing of old-growth
• Fails to protect First Nations

PEFC - Program for the Endorsement of Forest Certification
• Weak environmental standards
• No credible Chain of Custody
• Mutually recognizes virtually all forest certification systems, including SFI and CSA
• PEFC wood could come from almost any source

ISO (International Standards Organization)
• Standards address manufacturing practices, not forest management

IBAMA
• Program of the Brazilian government
• Low environmental standards, poorly enforced
• No Chain of Custody

None of the above forest certification systems enjoy the support of the environmental community. The FSC, on the other hand, is supported by major international conservation groups such as Greenpeace, Sierra Club, World Wildlife Fund, Natural Resources Defense Council, Rainforest Action Network, and many others.

Forest Certification Reports
These independent reports provide a basic overview of some of the issues surrounding forest certification and responsible wood purchasing.