design e2

by Michael Silverberg

When Tad Fettig and Karena Albers, castaways from the world of commercial advertising (they met in Hawaii on a shoot for Degree deodorant), conceived of a show about eco-architecture, they imagined a small-bore project: “Sort of like This Old House meets green,” Fettig says. But as they began research for what became the PBS documentary series e2 design—which, in its first year, featured Chicago’s green roofs and China’s growth—they found that environmentally friendly design was about much more than changing a lightbulb. ...

More at: http://www.metropolismag.com/cda/story.php?artid=3096

Image: Courtesy Arup