As early as September 12, 2008 the U.S. Department of Energy and the Advertising Council announced the launch of a series of public service advertisements designed to educate pre-teens about the importance of energy efficiency. The campaign was a response to a February 2008 national survey of kids 8-12 in which 85 percent of respondents believed that they could lead their family to do what is needed to consume less energy in the home. The campaign, entitled "What's Your Excuse?", highlighted the simplicity of making energy efficient changes in the home and asks kids to join millions of others to make a difference by using their energy wisely.
They're faster at using computers and surfing the web than their parents. They are immersed in technology like Wii, iPhone, and navigation systems. They're also more in tune to energy issues. The government has targeted kids to lead the energy efficient home movement and kids have seemingly responded by making moves to position themselves as the green leaders of the future.
With so much money to be made in the energy production industry, more kids are likely choose to attend a college that offers an education that will land them a high-paying job developing alternative energy or researching the cleanest, most efficient fuels of the future. And more colleges are now offering courses and even majors that concern green technologies. A Newsweek article from one year later notes "Green Degrees in Bloom" with talk of degree offerings that will enable students to graduate as LEED-certified contractors.
This post was submitted by ThinkDwell. Visit Our Blog.
Bookmark/Search this post with:
COMMENTS