Branch: Where Design Meets Sustainability

Efficient, attractive design is at the heart of modern culture. The basis of all Swedish creations is that it has to be both beautiful to look at and useful in a straightforward way. Embracing the advantages of intelligent design is helping to move the green lifestyle even more mainstream than it was in the 1960s.

But where do we go to buy all of these products with smart design and sustainable features combined? One of my personal favorites is the Branch online store, based right here in San Francisco.

As a social activity, shopping gets us out into the various neighborhoods in our city, allowing us to connect with other people along the way. As a cultural excursion, it gives us a chance to discover what’s new and interesting in the world. At the same time, there’s an element to shopping that we find quite troubling. We buy things that appeal to us—we love a product’s styling, for example—though we may have little idea of where a product comes from. Instead of asking people to stop shopping (which is, of course, pretty darn impractical), what if we changed the paradigm of shopping itself?

Everything from larger items; like furniture and lighting; to home and lifestyle accessories; such as pillows, plates, and dog toys; are available in this easy-to-navigate web store. Well-known eco-brands like Amenity, Bambu, Ting and K Studio are featured. Looking for something special? Check out the smaller, local collections such as Perch!, Esque and Dwelling. Ready to outfit your sustainable abode? Then Branch is your one-stop-shop for modern interiors.