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If asked to define the concept eco leadership, what would you respond? Although there are academic programs which highlight eco leadership and eco-biz media that acknowledges it, there remains a lack of visible eco leadership. So, is there a set of characteristics, a profile that defines the eco leader?

In general terms, eco leaders are people who enable sustainability, participate in activities that provide for their present-day life-style without sacrificing the overall eco-health of others. Nevertheless, through research and interactive workshop participation, it was identified leaders who enable eco change do more than the expected. In fact, they illustrate the following traits
• Moral value, understand difference between right and wrong
• Plugged into Eco Sustainability Vision
• Not only accept but seek accountability
• Self Disciplined
• Optimism, believe change can make a difference
• Determination to create eco change
• Empathic but consistent in state of mind
• Inspire others to equally contribute
• Decisive but fair - considerate of others
• Manage failure, conflict, criticism and change
• Facilitate an environment that supports leadership style
• Delegate as well as depend on the skill of others
• Establish plans but flexible in guidelines
• Ability to focus – separate problem/issue from people
• Facilitate eco consensus
• Create ‘considered change’, synergistic eco solutions
• Avoid ‘green-washing’, overstating benefit/result

Still, during a workshop held in our Nation’s capital, when community leaders were asked to identify eco leaders, no one could identify a regional much less nation-wide leader. So, the question is “Can you identify people in your circle of acquaintance who illustrate eco leadership traits?”

In prior blogs and columns I asked the question “Would you similar to my colleague Ed Snodgrass of Emory Knoll Farms, http://www.greenroofplants.com/, be recognized as an eco leader, a person who is growing green their market share?” Coined by media as the ‘Green Roof Man of the Year’, Snodgrass, a committed conservationist, acquired his visibility through supplying plants for over one million square feet of green roofs in 20 states and the District of Columbia.

Could you be coined by media as an ‘eco man/woman of the year’? Are you and/or your colleagues participating in activities that not only provide for present-day life-styles without sacrificing the overall eco-health of others but ‘green (planet/profit)’ market share? Are you participating in activities that illustrate eco leadership traits, communicating a commitment with civility, honesty and integrity while positioning your self and/or product/service as a viable link in a network that supports the distribution of limited eco resources? Are you seen as an eco leader, a leader of ‘considered’ change?

About the author – Sylvia Hoehns Wright, author of Seven Steps to Grow Green Market Share, http://www.lulu.com/product/paperback/seven-steps-to-grow-green-market-s... and The ABCs of Green Industry Communications: assess, brand & communicate, http://www.lulu.com/product/paperback/the-abcs-of-green-industry-communi..., challenges all to ‘grow green their market share’. To acquire Wright’s books or her assistance as an eco-biz communications specialist, link to www.TheWrightScoop.com Sylvia’s Store option.

If I asked you the following question - visualize a group/organization or person who you see as an eco leader, could you identify an eco leader? Recently during a workshop, I solicited an answer to this question and received what I consider to be a disturbing response, an answer that should be a wake-up call to the Industry as a whole.

Solicited as a workshop instructor for National League of Cities conference held in DC, my topic was change/green America's landscape. As part of the 3-hour workshop, I presented individual, business and community eco commitment examples and tips/strategies. At the end of each section, attendees actively participated with opinion and input. In fact, there were representatives from the 'eco progressive' state of Oregon, California, mid-west states and east coast area, too. So, workshop attendees were a diverse array of representation.

Then, as a final exercise, I asked the group to 'pause' and visualize a group/organization or person who they saw as an eco leader. After reading a list of compiled eco leadership characteristics, I asked if my list matched their visualized person/group. But instead of initiating a chatty discussion, you could ‘hear a pin drop’. Finally, a representative from Texas spoke up and said when he 'paused to visualize' an eco leader, he could not visualize a person and/or group. His candid response opened the door for further discussion and the remaining nation-wide city/community leadership reps also stated their inability to identify a person and/or group considered to be eco leaders. So, my question is what are we doing as Industry participants to not be seen as eco leaders, people who green America's landscape?

Most of you are aware that in addition to being a person who 'digs in the dirt' and advocates others to join in, I participate as an Industry writer and communications advocate/instructor. In fact, a few years ago, a local Dean of Horticulture asked if I'd combine personal skills plus my 20 years of Corporate experience with 'living green' Industry requirements to create a college level communications course. As a result, I published a book - The ABCs of Green Industry Communications,
http://www.lulu.com/product/paperback/the-abcs-of-green-industry-communi..., provide ongoing workshops/speeches and publish articles and columns. Still,
I feel like I've made minimal Industry impact.

So, to enable a discussion of how to fix the issue of ‘not being seen as eco leaders’ I’m going to share ‘Sylvia’s opinion’. I think we need to first and foremost mandate communications education and include college level communications courses in both 2 and 4 year Industry programs. During every Industry educational event at least for the present, have a keynote focus as well as workshop on the topic of effective PR/marketing communications. Include in media publications a tips and strategies communications, marketing and/or PR column. Although at one time there was talk of organizing some type of combined Industry effort to improve consumer visibility but I'm not aware of an effort - are you? And, to be candid, I personally think the present issue is more of a lack of individual participant visibility than the Industry as a whole.

On the personal side, I plan to work with the sponsors of the 'all cities' educational conference to provide additional eco education workshops; and perhaps, through ongoing events enable a forum for eco leadership discussion. I also plan to create an e-book format of my communications book and perhaps, this format will help enable its availability, visibility and distribution. And, of course as an advocate for the Industry, I'll continue to write columns/blogs and do whatever I can to create consumer awareness of the Green Industry's value.

Why? To be candid during a future workshop when I ask the question 'who do you visualize as an eco leader’, I'd prefer to hear regional stories of eco-goodness - greening America's landscape instead of hearing - 'I can't visualize an eco leader.' What do you think we - as an Industry - need to do to be recognized individually and as a whole by our Nation's leadership as eco leaders?

To share comments, ideas or strategies related to this subject or other communication topics, contact me at Sylvia@TheWrightScoop.com.

http://builtecology.blogspot.com/2010/10/functional-ambiance-designing-f...

For more than you ever wanted to know about indoor air quality (IAQ) please check out my article Functional Ambiance: Designing for Clean Air on Metropolis magazine's continuing-education site, sponsored by Humanscale.  

A few highlights...
[Download the PDF]

• The Environmental Protection Agency (EPA) estimates that air in homes is often five times more polluted than outdoors, and considering that most people today spend upwards of 80 percent of their days and nights inside, the interior atmosphere is a critical design criteria for functional environments.
• The average adult breathes in around eight germs per minute, for a total of 10,000 per day.
• The American Lung Association reports that 23 million Americans have asthma. This includes seven million children.
• Indoor air quality is the human factor that gets lost in design. Since air is invisible, it’s easy not to notice. Companies are aware of employee efficiency so they invest in ergonomic furniture and lighting, but IAQ gets forgotten by clients and designers alike. This is a mistake considering the relationship between air quality and health.
• Preventing and solving air quality problems are integrated issues that should include the participation of everyone along the design, construction, and occupancy process. In the first place, architectural choices set up initial air quality conditions that all other factors tie into. These need to be coordinated with the building’s mechanical engineers. Even the order of a building’s construction process can impact air quality if there are reactions between materials at different stages. And then interior design choices constitute a whole new layer of chemical interactions, followed by all the things building occupants bring in.

As the recipient of the Turning America from Eco-weak to Eco-chic Award sponsored by Hines Horticulture, Project Evergreen and Today’s Garden Center magazine, I want to invite you to the DC Green Festival to hear my speech on the topic of ‘sustainable landscapes’. To peak attendee interest, I implemented a 5-step sustainable landscape program. Starting the week of September 20th each week I posted eco tips/strategies on my www.TheWrightScoop.com blog, twitter ID WrightScoop and facebook group The Wright Scoop. Step-1 challenged all to accept personal accountability, http://blog.thewrightscoop.com/2010/09/19/step1--sustainable-landscapes-... . Step-2 provided tips/strategies for ‘growing green market share’, http://blog.thewrightscoop.com/2010/09/26/sustainable-landscapes-step2-g... . Step-3 challenged communities to create eco-cities, http://blog.thewrightscoop.com/2010/10/03/sustainable-landscapes-step3-e... Step-4 discussed a definition for the term ‘sustainability’, http://blog.thewrightscoop.com/2010/10/11/sustainable-landscapes-step4-s... . And, my final step invites all to the DC Green Festival Saturday, October 23, from 12:30 to 1:15pm held at the Organic Gardening and Urban Farming Pavilion located in the DC Convention Center to hear my speech Gardening Green: the sustainable landscape. A signing of my book From Eco-weak to Eco-chic: landscape green is host by Washington Gardener magazine and held at their exhibit booth. Join me in an effort to urge all to move from eco-weak to eco-chic, green America’s landscape. For details, see Green Festivals http://www.greenfestivals.org/index.php?option=com_mtree2&task=viewlink&... . Gardening Green: the sustainable landscape Whether experienced or novice, homeowner or renter all are challenged to create landscapes from a sustainable point of view, seeking to reduce their carbon footprint as well as create pesticide free edible landscapes. For any style garden, should not simply illustrate traditional design but be the result of the right plant, installed in the right place at the right (optimal) planting season - creating a legacy of green, healthier urban/suburban communities.” Still, I advise consumers to take the concept of sustainability a step further, not simply a use of plants that works-well in their region but those that contribute to regional economic sustainability: developed, grown and distributed within their community. Turning America from Eco-weak to Eco-chic – Historically, as I advocate in my book From Eco-weak to Eco-chic: landscape green, http://www.lulu.com/content/paperback-book/from-eco-weak-to-eco-chic-lan... - earth-friendly is defined in terms of reduce, reuse and recycle. Eco-chic takes earth-friendly a step further. It is a reflection of how we feel about the environment, not just as a lifestyle choice but a decorating style as well. During my speech – Gardening Green, the sustainable landscape, I share strategies that respect an existing vista, preserving and enhancing its health. For plants should not simply be selected to provide contrast of structure, texture or color, but make environmental contributions, too. Festival Details – A Green Festival celebrates what is working in communities, for people, businesses and the environment. Here, green means safe, healthy communities and strong, local economies. Green is the symbol of hope, social and economic justice, as well as creating ecological balance. I am only one of many visionary speakers and more than 300 green businesses that join forces to provide how-to workshops, green films, yoga and movement classes, green careers sessions, organic beer and wine, delicious organic cuisine and live music. Event details are available at web site www.greenfestivals.org , select Washington Festival 2010 or call 1-800-58-GREEN. As a participant, I challenge Festival attendees to green their landscapes eco-chic style - the right plant, installed in the right place at the right (optimal) planting season - creating a legacy of green and a healthier community. Link to web site www.TheWrightScoop.com for details of my eco activities or contact Sylvia@TheWrightScoop.com .

Gizmodo reports on the plans for Apple CEO Steve Jobs' new house in Woodside, California, to be built on the site of a mansion Jobs purchased back in 1984. That mansion, which had been built in the 1920s by copper magnate Daniel Jackling, had been the subject of a contentious dispute between Jobs and preservationists, with Jobs ultimately winning the right to tear down the residence and build his new home, rather than home remodel. Jobs' new house is surprisingly modest in size and sparsely designed for someone of his wealth, measuring in at under 5,000 square feet with a detached three-car garage.

Here is what Gizmodo has to say, "Efficient with economical with space? An unflinching devotion to practicality? The distinct lack of garish bells and whistles? Sound familiar? In an age where architect and design firms are just starting to apply to Apple's design principles to the building of homes, Steve Jobs has gone and designed the iPhone of houses. The house design is a product of architecture firm Bohlin Cywinski Jackson, the same group that has been behind most of Apple's key retail stores, and the restrained result of their work suggests that Jobs offered a firm directive about his vision for the house.

I'm a modest person but I have to admit if I had his money I would go bigger. You have to wonder though, if you lean on one side of the house will the antenna work? If you bumpt into the front glass window will it shatter. Will iphone repair costs, uh, I mean home repair costs be through the roof if it is out of warranty. Or, if it rains, is it no longer covered. Kidding aside, it seems like a dope house. I know Apple recently patended solar technology for the phone and I'm sure he will utilize that as well.

Green lawns are beautiful. But they come at a price: Water--lots of water.According to a NASA-funded study on lawns the U.S. has about 50,000 square miles (that's about the size of New York state) of lawns. To keep all these lawns well watered it takes about 200 gallons of water per person, per day. A separate study by the EPA found that almost one-third of all residential water use goes toward watering grass and other yard landscaping plants.

This video shows a small pavilion I designed and build last year at Staten Museum for Kunst in Copenhagen. I was limited to use 1 kilometer of laths, so I decided to design the structure using a 3D modeling program, which allowed me to carefully to control the amount material. In the end all that was left was a small bag of wood, equal to less than 0,5% wast!

The Forest Stewardship Council–US (FSC-US) invites your candidate projects for the 6th Annual Design & Build with FSC Awards — recognizing excellence in the use of FSC materials in both residential and commercial/institutional design and construction. This is the only award the FSC-US gives each year. It recognizes and honors designers and builders who are committed to using FSC-certified wood and creating a marketplace that promotes environmentally appropriate, socially beneficial and economically viable forest management — the mission of FSC. Applications are due on or before Friday, September 17, 2010! Visit FSC website: http://www.fscus.org/green_building/award.php

I'm living in an apartment in San Francisco that was likely built in the early 1900s. The bathroom clearly has many layers of paint as the faint outline of old subway style tile can be seen on the lower half of the wall but the layers of paint mostly hide the tile altogether. As soon as we moved in we began to notice dark orange/brown drips forming on the walls. We would wipe them off and they would appear again, in no one particular location, but anywhere from a corner to the middle of a expanse of wall.  After wiping it down one day I noticed that it's been collecting for awhile somewhere I never noticed, above the door.  This is the only room in which we find this so I'm assuming it's something the steam in the room pulls out of the paint...  Does anyone know why this happens, what this is, or is it toxic in any way?  Thank you!