Market Share, Accept Personal Accountability

ABCs Of Green Industry Communications: Market Share, Personal Accountability

As an industry participant, have you accept accountability for your role in acquiring market share?

In a prior column, I challenged Industry participants to ‘Grow Your Green Business’ and accept accountability for environmental impact, suggesting everyone participate in an eco-footprint survey that measures conservation effectiveness. Still, while this is by far an important issue, presently I’m issuing a basic challenge – accept accountability for creating consumer awareness of the industry’s value as a whole.

To read more, link to http://www.todaysgardencenter.com/magazine/?storyid=2326