ECOPOD

The entrepreneur spirit is alive and compacting in the green world, with the Ecopod. The Ecopod is a recyclables compactor for your kitchen. How the ecopod works is by throwing your bottle or can into the slot, then, just simply step on a foot pedal, and the 'satisfying sound' erupts; a compacted version of your cans and bottles drops into a bin. The clump in the bin is your new and improved trash. This new contained version of your recyclables is a really a cool idea for people who are still buying excessive plastic bottles of water and cans of soda. There is a great convenience offered here, with the Ecopod; it might inspire some to go to redemption centers to reclaim their deposits! Will this put the guy who pushes the shopping cart from apartment dumpster to apartment dumpster out of business? I don't know. But chances are slim, since the ecopod is sold through the upscale Williams Sonoma Catalog, not your usual redemption center crowd. The Ecopod is just a part of a wave of investment products possibly designed for people who are searching for more ways to green up their wallets off of people who are trying to green up their homes. In so far, it seems the Ecopod is more modern kitsch than modern compact. The reward seems to be in 'the satisfying sound of compaction' which reads as the main selling point on www.springwise.com/eco_sustainability/household_recycling_plant/ , and the purpose is said to be 'to change the way consumers take out their trash'. The Ecopod seems to be no more that a trash compactor marketed for bottles and cans. Just a reminder, new products mean more stuff that ends up in landfills. I think it would be great if a product with sustainability in mind delivered in a reasonable way to warrant it's eventual resting ground.