Happy (B)Earth Day World!

Every day is Earth Day, so far as we're concerned. Still, it's a fine thing to set aside a day to simply celebrate the planet. There's an awfully big virtual party being thrown online, and as members of the immediate family, you're all invited. Here are just a few places you might want to drop in on:

The publishing-on-demand site Lulu has a page up where you can declare your Earth Day Resolutions.

Global Green and Starbucks have teamed up to launch the Planet Green Game, which sounds like a green verson of Sim City.

Worldchanging.org has published a series of essays called Earth Day Voices that includes a design professional's manifesto by Ed Mazria, founder of Architecture 2030.

Ultra-cool shopping site thisNext.com has put together an Earth Day Shopping Guide with recommendations from "eco-stars" like Danny Seo and the editors of Inhabitat.

That's a start, now add your online Earth Day discoveries in the comments blow!


More Earth Day events

I see that the good people over at Inhabitat are also keeping a list of Earth Day events. Check it out...


My Favorite Earth Day Essay

of all time is by World Changing's Alex Steffen from last year, a fiery manifesto titled simply On Earth Day. In it he coins the term "Green is the New Black" and proceeds to rip into the very concept of lifestyle environmentalism. I'm not sure I entirely agree with everything he says--but his main point, which is that we can't afford to become smug and complacent just because we recycle on Tuesdays and buy foofoo organic dishsoap at Whole Foods, is an important part of the dialogue. Is Earth Day merely the new Valentine's Day? Steffen will have you wondering.


Greenbuzz Earthday post-mortem

Along those lines, I particularly enjoyed Joel Makower's commentary today. He writes that he hopes that now that Earth Day is over, attention on companies environmental programs "will subside to "normal" levels, and we can all get on with the business at hand."

He writes about the vast breadth of shallow coverage on corporate environentalism these days and concludes:

"Corporate communications professionals should take heed, but more than that, they should take reporters under wing, going beyond simply parroting the talking points of the day. True leadership companies invite the media inside, show them around, and give them access to a wide spectrum of players."

It's a good read.

http://www.greenbiz.com/enewsletter/